I confess: I am a Tour de France junkie. We've watched it nearly every year, and it's the highlight of our day, especially since they've started replaying the stages in the evening when we can watch. It takes several hours, so I find things to do while I'm watching, then put it away during the last 10K or so when things start to get exciting.
Several years ago, they were talking about Bob Roll's birthday always being during the Tour, since it's on July 7th. I did a "happy birthday" post in 2008 and have done a few other posts about Bob Roll. (See my Tour de France category.)
This year I thought I would go to his Facebook page and post a "happy birthday" message. Can you believe he doesn't have his own FB page? I mean, other than my daughter and my mother, who doesn't have a Facebook page? There's a Wikipedia page but it just gives information.
On the other hand, he'd have to post something every day, and he'd probably rather be out riding.